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GYO at Chelsea

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Chessington show how to make the most of Chelsea

Chessington Garden Centre – like Squires before them – know the value of Chelsea to their retail operation. Not only are they putting themselves in front of a showcase of 157,000 visitors, and reaching millions more through the media, with their entry into the Small Gardens category at the 2008 Flower Show, but they’re bringing it home to their centre.

The centre is Landscapes sponsor for ‘Mist-placed’ (illustrated below), which will become a feature

within their plantarea to showcase garden design possibilities and planting ideas for shady gardens.
Here we highlight some of Chessington’s great display ideas - especially in the houseplant area - as well as their Chelsea garden, and an action plan to start the ball rolling on how you can cash in on the world’s largest flower show and its TV coverage.

Chelsea – what’s it worth to garden centres?

Email us today with your thoughts.

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THEATRE: From stunning colour-themed settings for houseplants like this, to their Chelsea garden it’s all about triggering the buying impulse in your customers.

‘Mist’ is well placed for sales
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The ‘Mist-placed’ garden depicts a lost and neglected chapel garden. York stone walls are softened by mosses and ferns that have naturalised in the walls’ deep fissures. The planting throughout the garden is entirely green and white, with varying shades of green, creamy white flowers and variegated foliage.

IDEA: Use Chelsea@home to create your own displays. You’ll find PDFs of plans (see left) which also list exactly which plants they've used and how many you'll need.

Your Chelsea Action Plan

Andrew Pitman, Plant Manager at Monkton Elm Garden & Pet Centre in Taunton, knows how to convert Chelsea into garden centre sales.
> He’ll be checking out the latest gardening ideas and trends.
> Then after the event, Andrew will create a display in the garden centre of new plants and ideas he has uncovered at Chelsea.
> He’ll also be hosting a ‘show and tell’ style talk on this year’s show.

IDEA: Use shows to catch up with local suppliers and growers – and check out the way they display their own products.
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